SEARCH ENGINE OPTIMIZATION
What is it and why is it so important ?
Search engine optimization (SEO) is the process of helping your customers connect with your business online.
Most internet users begin their session by searching for something they want or need. Whether it’s finding the best marketing company for your business (hint: it starts with a “T” and ends with an “echKnow Solutions”) or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel.
Gaining an edge in online search results can be challenging. It’s no longer just about “showing up” by having a website. You need to be executing a digital marketing strategy to truly succeed.
Understanding how your customers are using your website plays a critical role in planning any modern digital marketing campaign. Having a proper analytics implementation will help you gather important insights about your online visitors that you can use to make smart decisions to improve your website’s performance.
Our web analytics packages provide an intuitive way to understand the behavior of your website’s visitors, gain insights on your website’s performance and uncover problem areas to maximize your conversions.