Why is Branding Important?

Let’s face it. Most startups and small businesses don’t know how to brand. They stick a random logo on t-shirts and business cards then consider themselves a brand.

The brand is the emotional and experiential perception of a company.

A logo is a visual mark showcasing the character and essence of the brand.

When combined, a well-designed logo and brand strategy help you effectively and efficiently reach your audience and communicate your message.

Your potential customers will form an opinion about your brand within the first 3 seconds of interacting with it. They are judging your brand’s logo, your design, and your content. The outcome will determine if they trust your business, or not.

People buy from brands they know, like and trust. 91% of consumers report they are more likely to buy from a brand they trust. The greatest marketing efforts will fail if you have poor branding. Strategic branding will help you stand out from the competition, establish trust, and ultimately drive more sales for your business.