Search engine optimization & PPC

- get found online -

SEARCH ENGINE OPTIMIZATION

What is it and why is it so important ?

Search engine optimization (SEO) is the process of helping your customers connect with your business online.

Most internet users begin their session by searching for something they want or need. Whether it’s finding the best marketing company for your business (hint: it starts with a “T” and ends with an “echKnow Solutions”) or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel.

Gaining an edge in online search results can be challenging. It’s no longer just about “showing up” by having a website. You need to be executing a digital marketing strategy to truly succeed.

Understanding how your customers are using your website plays a critical role in planning any modern digital marketing campaign. Having a proper analytics implementation will help you gather important insights about your online visitors that you can use to make smart decisions to improve your website’s performance.

Our web analytics packages provide an intuitive way to understand the behavior of your website’s visitors, gain insights on your website’s performance and uncover problem areas to maximize your conversions.

Steps to SEO Success

Before we start any work, our team takes the time to get to know you and your business. Learning more about your audience, business model, and goals will allow us to develop a completely customized search engine optimization strategy. SEO is NOT a one size fits all approach. It MUST be customized to fit your business goals and your audience and attract the clients you want to reach. Yes, “anyone” can be your potential customer, but do you truly want just “anyone” or do you want to find your Perfect and most profitable customers? That is what quality SEO can do for you and your business.

Your Goals

Our expertise.

Site Audit

By combing through your website, we gain a better understanding of the strengths and weaknesses of your current position and where exactly you are ranking on Google, Bing & Yahoo searches. We research, identify and prioritize the elements of your website that will provide the most benefit and produce the best results.

Competitive Analysis

Auditing and evaluating what your competitors or others in your industry are doing is a proven way to distinguish your unique value. This also helps our SEO team highlight your business’ strengths while staying tuned in to those you are competing against in the digital market.

Keyword Research

This involves an in-depth analysis of popular search terms, combined with insights on how your customers are searching. We analyze a host of keyword tools that allows our team to uncover opportunities for your business and identify the terms that are most valuable for your growth. This ensures your customers find you for when searching for terms relevant to your business, products or services.

Implementation

Utilizing our research we then apply on-page optimization to your website. We keep track of all changes that we make, which helps our team gauge the effectiveness of our plan.

Monitor Traffic & Rankings

We monitor how your site is performing by analyzing metrics collected via Google Analytics and Search Console. These insights not only show us how your site is performing, but can also open our eyes to new opportunities or identify failures. Then using this performance data, we modify, adjust and continue to improve your search engine optimization. The goal of these adjustments is to convert web visitors into customers.

Which SEO Solution is right for you?

Whether you’re a brand-new startup looking to establish a name or a seasoned business looking to boost your established website’s performance, our team provides the tools, experience and knowledge you need to grow your business.

Our success depends on cooperation from you. We consider this marketing strategy a true partnership and the best way we can be most successful is with your input. You know your best customers. You know your goals. You will be the ones to hear and see the results by asking your customers how they found you.

Pay-per-click (PPC)

Competing online is more challenging than ever. Targeted traffic attracts the right customers at any stage of the buying cycle. Generating qualified traffic goes much deeper than creating a few ads and selecting a handful of keywords. It involves in-depth research, testing, adaption, refinement and scaling. Pay-per-click advertising (PPC) delivers a targeted ad to your potential customers at the exact moment they are searching.

PPC Management Services

Pay-per-click advertising allows you to purchase top positions for relevant keywords of your business on search engines. With different PPC ad formats you can reach your target audience in a variety of ways.

Text Ads

Text ads are the ads that appear within a Google search above organic search results. Search ads provide consumers with a short snippet of information about your business, as well as a link to call you on mobile devices. Search ads direct interested parties to the designated page of your site.

Text ads with snippet of business information
Link to call on mobile
Appear above organic search results

Display Ads

Display ads can take the form of text, image and video media. More than 2 million sites are a part of Google’s Display Network, all of which have places on them that Display ads can appear.

For example: your Display ad might appear between paragraphs in an online news article, to the right side of a block of text on a blog, or in a bar at the bottom of a popular mobile app.

Text, image, video or rich media advertisements
Appear across Google’s Display Network
Great for increasing brand awareness

Shopping Ads

Displayed above Google search results, Google Shopping ads include product images, prices and store information. If you have a product you are selling online – this is a great tool to use to sell your products.

Include product image, price and merchant name
Appear above organic search results
High click-through rate

Did You Know?

People searching on the Google Shopping network are statistically more likely to buy than shoppers on other networks. This means that by having your products listed, you can show off your items to customers who are ready to buy!

Search engine optimization & PPC

- get found online -

SEARCH ENGINE OPTIMIZATION

What is it and why is it so important ?

Steps to SEO Success

Your Goals

Our expertise.

Site Audit

Competitive Analysis

Keyword Research

Implementation

Monitor Traffic & Rankings

Which SEO Solution is right for you?

Pay-per-click (PPC)

PPC Management Services

Text Ads

Display Ads

Shopping Ads

Did You Know?

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be in the know!