04 May 10 Signs It’s Time to Rebrand
Your brand is your business’s style and personality. What once worked may not do the trick anymore. Your branding needs to stay true to you and your business. It may be difficult to know if your business is in need of a rebrand, but here are ten signs that can point you in the right direction.
Your brand no longer reflects your vision
Maybe you started your business over 15 years ago and now that original name and look no longer represents what your business is about. Or maybe your mission changed and your current brand no longer reflects the clients you now serve or products you sell. Whatever the change is, you need to make sure your branding reflects what you offer at the present time, not 15 years ago.
You’re hesitant to mention it
This happens quite often. You should be proud of your brand, but if you’re embarrassed to hand out your business card or give someone your website address, you need to rebrand ASAP.
You’ve outgrown your brand
This is actually a fortunate problem. This means your business is growing and moving to bigger and better things. You should see this as a new opportunity to compete at a higher level with higher-tier brands. Own that rebrand!!
Your brand has become complicated
Does your brand’s messaging leave potential clients confused on what you actually do and what products you offer? Then you may need to take a step back and refocus and simplify your brand to unify all your different aspects.
You’ve moved or expanded
Once again, this is not too horrible of a problem to have. If your business is growing and reaching new regions, then you want your brand to be relatable to people in multiple geographic areas.
Your business model has changed
Sometimes your goals evolve over the years, whether it be due to unforeseen market opportunities or changes in technology, etc. Factors such as these can ultimately change your business model or strategy, and when your business changes, so must your brand. The way your business operates behind the scenes should always align with the way your business is perceived by those it serves.
You want to attract a new demographic
If you want to attract bigger clients or a different audience in general, then rebranding can be a great move on your part. A rebrand allows you to redefine your brand and the audience you want to attract. Thorough market research is key to finding out what your target wants in products and how it can meet their needs.
You’re undergoing a merger or acquisition
This is the perfect reason to rebrand. If multiple brands are coming together, rebranding is the ideal way to unify all of them to get a clear view of how they all fit together as one brand or under the parent company. Brand alignment is SO important.
You need to leave an old image behind
If your business has ultimately attracted a negative audience it never intended to, you may want to consider a rebrand. Reshape your brand with your exact target customer in mind and reinvent your business so that your negative association with a particular crowd disappears.
Your brand doesn’t stand out
Is your branding too similar to your competition? Then it’s time for a change. It is so important to look for ways to differentiate yourself from the competition. Make your business stand out with a unique, authentic look. Don’t let your brand get lost in the sea of marketplace sameness!