Branding Your Business

Be Authentic
Be true to yourself and your business, and don’t try to portray that you’re something you’re not. Your brand is yours, let it showcase you and your mission!

Know Your Competition
Know your competition’s brand strategy. This will involve intense research, as you have most likely done on your own business. Don’t get caught up in the “My product is better than yours.” Your product may not be as great, but you can market it in a more appealing way through your own brand strategy. 

Unique Selling Proposition
What makes your product unique and rise above the competition? Find the quality of your product that blows away the competition and focus on it. You need to know why you’re unique and build your brand around it.

Think past the colors and logo. Think deeper about yourself and your business. Keep those thoughts simple and don’t make it too complex.Your brand defines you and your business!

Consistency is key when it comes to branding. Know the difference between the latest trends and trends that will last for a long time. By staying consistent, your brand will be easier to recognize and build customer loyalty. When you find a brand identity that works, stick with it. 

Know the Basic Terms
Your brand is your company’s voice. Know what your brand identity and brand image are and how they are different. How can you use brand positioning to benefit your business? Research brand awareness, brand loyalty, brand equity, brand promise, personality, value and anything else that revolves around a brand! Take what you learn and apply it to your business daily.

Think Like a Customer
You created your business for your customers. Think like them and get to know their expectations and demands. Use this mindset to criticize your product and business. What are the faults and how are you going to solve them?

Use Professional Help
While you know your product and your brand better than anybody else, marketing professionals know the best ways to build up your brand. It’s a good idea to join forces with professionals when it comes to marketing your brand. Have a clear idea of how you want to brand your business? Perfect! Work with them closely so they know exactly how to make your vision come to life. Here at TechKnow Solutions, we offer graphic design, web design, consulting and online marketing services to help your business soar. Call today at 618-526-1600 to see how we can help you reach your branding goals!