Benefits of Longer Web Pages & A Scroll Factor

To begin, let us introduce you to parallax scrolling, which is a special scrolling technique used in web design wherein background images scroll slower than foreground images. This creates an illusion of depth on an otherwise two dimensional site. 

Traditionally, web design held the notion that websites should be designed to minimize the need for visitors to scroll and keep the most important information “above the fold”, towards the top of the web page. These days, that traditional thinking has changed quite a bit, with us now living in a scrolling culture. Adding a parallax scroll is a simple motion that users are already accustomed to, and the way it adds character to your website has made it a growing trend in the web design world. 

When using parallax scrolling on your website, here are some do’s and don’ts to keep in mind:

  • DON’T over do it. Design with a clear plan. You want to engage the user, not overpower them with too much text and motion. 
  • DON’T forget those call-to-actions. Now that you have the visitor engaged with your fancy scrolling effects, place a CTA to draw them into your site’s interior even more.
  • DON’T build one just to have one. You must have a purpose behind every web design decision you make, so of course the same goes for your scrolling techniques. 
  • DO make it engaging. Keep the content lively and fun, a boring parallax may deter the user from continuing through your website. 
  • DO keep mobile users in mind. A large percentage of your website visitors are viewing from a phone or table, so be sure that your web pages are responsive. If adding a fun parallax is interrupting your website’s flow on different screens, you should technique, not the user’s experience on your site.