So you have a business website… how does it make you feel? Do you look at it and think “WOW!” or do you simply just glance at it and think “well, at least it gets the job done”? Are you constantly wishing you had a site as fancy as your biggest competitor? Many businesses struggle with this but maybe aren’t sure what to do next. Even though your website may get the job done, is it really giving your customers a great experience? Your website needs more than just an eye-catching logo and the ability to look good. Your website needs to be quick, easy to navigate and drive in sales.

Let’s take a look at these obvious giveaways that it is definitely time for a website redesign.

Your website is not mobile friendly.

People are spending more and more time on their smartphones than they are desktop computers. Pull up your website on a mobile device; how does it look? If the placement of your website’s contents do not appear in a clean manner, your website most likely isn’t responsive to multiple devices. This can lead to user frustration, causing your customers to find a competitor whose website they can easily navigate and find what they’re looking for. Making your website responsive is one of the simplest ways to ensure your customers have a positive experience, no matter what device they’re using.

Your branding is outdated.

Does your current website’s logo and color palette match your business’s current brand identity? If you have gone through a re-branding since the creation of your website, odds are that your website needs to be redesigned and re-branded as well. Your customers want to feel a sense of consistency whether they enter your store or visit you online. Your website sends a message to potential customers about your business’s brand personality and identity, make sure it is clear and consistent.

Updating content is too difficult.

You should be able to easily update your website’s content to keep it fresh and relevant, but if updating simple details are becoming too time-consuming and difficult, you’re wasting valuable time. Using a Content Management System (CMS) is the answer to all your problems! These systems make building websites a breeze. After your website is built with a CMS, such as WordPress, edits are simple and quick if trained properly. 

If looking at this list really has you questioning your website’s ability to give customers a great experience,a web redesign may be best for your business! Here at TechKnow Solutions, we excel in creating unique, relevant, extraordinary websites. We can also update your website with new information or train someone in your business to get the job done. Give us a call today to find out how we can help makeover your website at 618-526-1600.