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Why Your Company Needs a Social Media Policy

Having a social media policy is super important for your company. Even if your company doesn’t use social media, your employees most likely do. A social media policy is a great way to cover your company’s official channels, along with how your employees use social media, personally and professionally. Social media is super risky to begin with, but can be even riskier when you add in your company’s brand, views and employees. Here are a few reasons why a social media policy needs to be implemented in your business: to maintain your brand identity across multiple channels, to protect yourself and your company from legal and regulatory challenges and of course, to prevent a public relations crisis. Learn more about the importance of a social media policy here: