What is a Call to Action and How Do I Write One? A call to action (CTA) is one of the most important aspects of your website. When customers are on your website, you want to compel them to click. So, what even is a call to...
First impressions are everything, and one of the first things customers will notice about your brand is the colors that go with it. While it may seem small, colors can cause emotions and feelings which can lead to the initial impression they have of your...
Having a social media policy is super important for your company. Even if your company doesn’t use social media, your employees most likely do. A social media policy is a great way to cover your company’s official channels, along with how your employees use social...
You have a website for your business. Maybe you currently have a blog or you're thinking about adding one, but you’re not exactly sure where to start or what to do. Blogging is definitely not as easy as one may think and there are always...
Let’s learn about something new today… color psychology! What is it you ask? Color psychology is the study of colors in relation to human behavior. It helps to determine how colors may affect our daily decisions, like the things we purchase. Colors have certain meanings...
To begin, let us introduce you to parallax scrolling, which is a special scrolling technique used in web design wherein background images scroll slower than foreground images. This creates an illusion of depth on an otherwise two dimensional site. Traditionally, web design held the notion that...
Social media is a HUGE part of running a business. It is a great platform for staying in front of your potential clients as well as those who are already loyal to your business. Now think about your social media pages… How do they look?...
Graphic Design is a vital part of your brand. Without a clear, cohesive design, your business can get overlooked and pushed aside in favor of your competition. When finding your business’s look through graphic design, there are many dos and many don'ts. Let’s take a...
Anyone who has handled a website site long enough knows that updating one is not a simple affair. Although some clients feel comfortable updating their own websites but most times they leave it to the professionals. Updates are known to break websites. Once a website breaks,...
Your brand is your business’s style and personality. What once worked may not do the trick anymore. Your branding needs to stay true to you and your business. It may be difficult to know if your business is in need of a rebrand, but here...
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